Project overview
National integrated launch spanning paid, earned, owned, and experiential channels with a compressed Q3 in-market date.
Scope
Campaign platform, creative development, media planning support, earned media strategy, measurement framework.
Hours allocated
1,180
Hours used
1,010
Remaining
170
Staffed capacity
112%
Hours burn86%
Delivery
Timeline & milestones
PlatformMay 4, 2026 — Jun 19, 2026
CreativeJun 22, 2026 — Aug 19, 2026
In-marketAug 24, 2026 — Nov 20, 2026
- Campaign platformJun 19, 2026 · Complete
- Creative lockupUnstaffedAug 19, 2026 · In Progress
- LaunchUnstaffedAug 24, 2026 · Not Started
Resourcing
Team
| Team member | Role | Allocated hours |
|---|---|---|
| D. Marchetti | Account Director | 180 |
| T. Bellamy | Creative Director | 220 |
| L. Whitfield | Art Director | 260 |
| P. Nakamura | Digital Strategist | 150 |
| S. Okafor | Project Manager | 110 |
Project health
58/ 100
Scope52
Unplanned third revision round.
Timeline65
Creative lockup at risk by 4 days.
Budget / Hours48
86% hours used at 72% elapsed.
Capacity55
Creative over-allocated.
Milestones70
Launch milestone unstaffed.
Risks
- Burn rate trending 14% above plan.
- Creative team projected at 108% capacity within two weeks.
- Third round of client revisions not covered in original scope.
Decisions required
- Review scope and burn rate with client sponsor.
- Add contract art direction support for launch window.