Section 3 · Forward demand
Demand against available capacity
Committed work in the near window; confirmed and expected work in later windows.
Next 30 Days
Committed work
Demand
1,980 hrs
Headroom
+260
Account Management300 / 320 hrs
Strategy330 / 400 hrs
Creative520 / 480 hrs
Communications340 / 400 hrs
Digital240 / 320 hrs
Research130 / 160 hrs
Project Management120 / 160 hrs
Demand Capacity
31 – 60 Days
Confirmed upcoming work
Demand
2,120 hrs
Headroom
+120
Account Management350 / 320 hrs
Strategy300 / 400 hrs
Creative560 / 480 hrs
Communications360 / 400 hrs
Digital290 / 320 hrs
Research130 / 160 hrs
Project Management130 / 160 hrs
Demand Capacity
61 – 90 Days
Expected / potential demand
Demand
2,380 hrs
Shortfall
−140
Account Management400 / 320 hrs
Strategy380 / 400 hrs
Creative600 / 480 hrs
Communications380 / 400 hrs
Digital320 / 320 hrs
Research160 / 160 hrs
Project Management140 / 160 hrs
Demand Capacity
Trajectory
Firm-wide demand curve
Next 30 Days
1,980 hrs
31 – 60 Days
2,120 hrs
61 – 90 Days
2,380 hrs
Demand grows 20% across the 90-day horizon while capacity holds flat — the constraint appears in Creative first, then Account Management.
Implications
What this means
Creative capacity risk
Creative team is projected to reach 108% capacity within two weeks.
Review staffing allocation
Milestones without staffing
Two projects have milestones within five business days but incomplete staffing.
Assign project lead
Project trending over hours
Client B is trending 14% above planned hours with 28% of the schedule remaining.
Review scope and burn rate
Senior leadership demand
Three upcoming projects require senior-level account leadership.
Confirm account leadership coverage