Project overview
Repositioning program covering audience architecture, narrative platform, and an internal activation toolkit for a national consumer brand.
Scope
Discovery interviews, competitive audit, positioning platform, messaging house, brand narrative, activation playbook.
Hours allocated
640
Hours used
412
Remaining
228
Staffed capacity
96%
Hours burn64%
Delivery
Timeline & milestones
DiscoveryJun 15, 2026 — Jul 17, 2026
PositioningJul 20, 2026 — Sep 4, 2026
ActivationSep 7, 2026 — Oct 30, 2026
- Discovery synthesisJul 17, 2026 · Complete
- Positioning readoutSep 4, 2026 · In Progress
- Activation toolkitUnstaffedOct 30, 2026 · Not Started
Resourcing
Team
| Team member | Role | Allocated hours |
|---|---|---|
| R. Calloway | Strategy Lead | 120 |
| M. Ibarra | Senior Strategist | 160 |
| T. Bellamy | Creative Director | 90 |
| S. Okafor | Project Manager | 60 |
Project health
88/ 100
Scope90
Stable; one approved change order.
Timeline85
Positioning readout on schedule.
Budget / Hours92
64% of hours used at 62% elapsed.
Capacity88
Fully staffed through September.
Milestones84
Activation phase not yet staffed.
Risks
- Stakeholder review cycle compressed by two weeks.