Client A — Client Economics

A sample snapshot of Consumer Brand · Retainer · Client lead R. Calloway

Illustrative Prototype
All clients
Approaching LimitStable retainer with one approved change order. Strong margin discipline.
Contract value
$300,000
Monthly retainer
$25,000
Revenue recognized
$175,000
Labor cost
$101,500
Other delivery costs
$6,200
Gross profit
$67,300
Gross margin
38.5%
Budget variance
-$3,500
Hours allocated
1,400
Hours used
1,310
Remaining hours
90
Scope variance
-6.4%
Projected final cost
$176,000
Projected final margin
41.3%
Months over scope
0
Service areas
Brand Strategy, Creative
Delivery economics

Allocated vs. actual cost

Cost to deliver$98K planned · $102K actual
Hours consumed1,310 of 1,400

Projected final cost of $176,000 against $300,000 contracted value implies a 41.3% margin at close.

Trend

Gross margin, last six months

MarAprMayJunJulAug
41%43%
  • Active projects: Brand Strategy
  • Recommended action: Protect margin and evaluate growth potential.